A custom lead generation platform
In brief
- Custom lead generation SaaS built with Symfony
- Centralises product data for the sales team
- Streamlines sales reps’ workflows
- Improves conversion of leads into customers
- Stack: Symfony, PHP, MySQL
As part of a freelance project for a Toulouse communications agency, I helped design and develop a SaaS platform dedicated to optimising sales performance for one of its clients.
The need
The goal was clear: a tool to centralise product data, streamline sales reps’ workflows and improve the conversion of leads into customers. Off-the-shelf tools were too rigid for the client’s process.
The solution
We built a custom platform on Symfony that brings product data and sales operations together, and shapes the customer journey around how the team actually sells.
Key features
- Centralised product and lead data
- Streamlined workflows for sales representatives
- Personalised customer journey
- Conversion-focused, flexible architecture
Results
The sales team works from one source of truth, follows a smoother workflow, and converts more leads thanks to a tool built around its process rather than against it.
Need a custom SaaS for your business? Learn what a SaaS application is or see my custom development services.
NRV (Network Reach Visibility) is a full-service communications agency founded in Toulouse in 2015 by Pierre-Olivier Pelras. With a team of 13 employees, the agency is organized around six areas of expertise covering all aspects of modern communications: strategy, creative design, web development, SEO, social media, and user acquisition.
Our collaboration began in 2021, when I was a web developer apprentice on their team while pursuing my master’s degree in software architecture. Since completing my studies, I have continued to support the agency as a freelance developer, working on a variety of challenging digital projects.
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