A WooCommerce product builder for an online jewellery store
In brief
- WooCommerce product builder / configurator
- Lets customers personalise and order exclusive products
- Delivered as part of a modern WordPress redesign
- Improves UX and simplifies maintenance
- Stack: WordPress, WooCommerce, PHP, JavaScript
Musardise is a Toulouse jewellery brand known for its downtown pop-up shop. To modernise its online store, I led a WordPress redesign that included a product builder for WooCommerce, improving the experience and simplifying maintenance.
The need
The old site looked dated and was poorly indexed, which held the brand back. Musardise also sells customisable jewellery, so the store needed to let customers configure products, not just buy fixed items.
The solution
Alongside a modern, intuitive redesign, I built a product configurator on WooCommerce so customers can compose their own pieces and order them directly.
Key features
- Interactive product builder for customisable jewellery
- Modern, mobile-friendly WordPress redesign
- Better indexing and search visibility
- Easier ongoing maintenance for the team
Results
Customers personalise and buy exclusive products online, the store looks current and ranks better, and the team maintains it with far less friction.
Want a configurator for your shop? See my custom development services.
NRV (Network Reach Visibility) is a full-service communications agency founded in Toulouse in 2015 by Pierre-Olivier Pelras. With a team of 13 employees, the agency is organized around six areas of expertise covering all aspects of modern communications: strategy, creative design, web development, SEO, social media, and user acquisition.
Our collaboration began in 2021, when I was a web developer apprentice on their team while pursuing my master’s degree in software architecture. Since completing my studies, I have continued to support the agency as a freelance developer, working on a variety of challenging digital projects.
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