A WooCommerce product builder for an online jewellery store
Musardise, a Toulouse jewellery brand, redesigned its e-commerce site on WordPress. A WooCommerce product builder enhances the experience, enables exclusive configurable products and makes the site easier to maintain.
Musardise is a Toulouse jewellery brand known for its downtown pop-up shop. To modernise its online store, I led a WordPress redesign that included a product builder for WooCommerce, improving the experience and simplifying maintenance.
The need
The old site looked dated and was poorly indexed, which held the brand back. Musardise also sells customisable jewellery, so the store needed to let customers configure products, not just buy fixed items.
The solution
Alongside a modern, intuitive redesign, I built a product configurator on WooCommerce so customers can compose their own pieces and order them directly.
Key features
- Interactive product builder for customisable jewellery
- Modern, mobile-friendly WordPress redesign
- Better indexing and search visibility
- Easier ongoing maintenance for the team
Results
Customers personalise and buy exclusive products online, the store looks current and ranks better, and the team maintains it with far less friction.
Want a configurator for your shop? See my custom development services.
